But following an outcry when popular and critical hits like The Dark Knight and the animated Wall-E failed to make the cut in 2008, the Academy decided to open up the category to 10 hopefuls. While the number of best picture nominees fluctuated from year to year during the Academy’s early days, from 1944 through 2008, the standard was set: The category was restricted to just five films. This season, the Academy once again will nominate 10 films for its best picture prize.
As the Academy of Motion Picture Arts and Sciences gears up for another Oscar season - a make-or-break affair if it’s to succeed in luring viewers back to ABC’s annual telecast that millions simply ignored in April - it’s employing one tactic that smacks of deja vu.
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